The BORG at CP+ 2014 Camera and Photo Imaging Tech Show (AkihabaraNews.com)

Another one of my pieces for AkihabaraNews.com as always, if you dig, check it out at the source.

The iconic Star Trek villains did spring to mind upon seeing the name of this Takara Tomy owned optics company (who also made the original Transformers, JSYK). While these lenses won’t be trekking across the stars turning sentient beings into cybernetic organisms, they do have a connection to the stars: BORG makes telescopes. Initially, their foray into photography was simply to mount their astronomy glass to cameras so customers could capture what they saw with their existing camera equipment. Successes with that eventually led to developing lenses specifically for photography...

Read the rest on AkihabaraNews.com

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