From Wikipedia: Itasha (痛車, literally "painful car") is a Japanese term for a fashion of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominantly "cute" females. The decorations usually involve paint schemes and stickers.
While the thought of driving one of these things is rather painful. I must say. This is designed and wrapped well. I quite like that pearlescent green pattern.