♫ Media dudes are climbing a mountain. Why are they climbing a mountain? Media dudes are climbing a mountain. Why are they climbing a mountain?
On Monday the 29th of September, CASIO held their first ever media retreat to give the who’s who of Japanese-language tech publications and a jumped-up hooligan from AkihabaraNews the lowdown on their new modular EXILIM EX-FR10 action camera and PRO-TREK PRW-3000 series watches. It was a two day affair in the northern Japanese Alps where we essentially got to hang out with the dudes and dudettes in charge of developing and marketing the aforementioned products, learn about the features, and shoot the shizzle with them, all in an environment that they envision the products mainly being used in. Of the 8 or 9 websites and magazines who were representing, ours was the only one that caters to an audience beyond these islands. Why any of the others would have passed on a trip like this is beyond me, because essentially it was an all-expenses-paid mountain vacation for camera nerds.